Anyone who produces content for their work life, such as writers, editors and academics, can use social media to build an audience.
There’s no shortage of advice and books on social media, so where to start? Social Media for Writers by Tee Morris and Pip Ballantine, found at my local library, reviews the many different types of social media and how each can work for writers. The easy-to-read advice in Social Media for Writers also applies to editors who edit the work of writers, and to academics who produce academic material.
Short text, long text, images, video and sound – choose your social media with your preferred medium or combination. The book explains:
- WordPress – building and developing a blog, just like this one
- Tumblr – drive-by blogging
- Podcasting – focusing on sound
- Facebook – the easy way to post short content
- Twitter – keeping it brief
- YouTube – for sharing video
- Pinterest – online bulletin board for images
- Instagram – for sharing images, including InstaQuote
- Goodreads – for writers and readers to share reviews and news about books.
Surprisingly, the professional networking site LinkedIn is not covered, but it can be used like a blog or simple personal website.
Not all types work for everyone, but there are many ideas for creatively using the various social media. For instance, writers might not initially think of the image-based Instagram, but try InstaQuotes to turn a short quote into an image. Consider Pinterest to share profiles for book settings or characters. Twitter requires greater discipline by writers to keep it short.
To get started, be aware of the strengths and weaknesses of the options, choose one, have a clear purpose, and post content to a schedule you can stick to. Once that’s working, consider adding another option. Don’t try to do everything at once.
For advice on editing or writing for your social media, please contact me on firstname.lastname@example.org