Monthly Archives: June 2016

Know your audience and write for them

This week I came across a journal with a very specific title: The International Journal of the First Year in Higher Education. This title is very clear. It communicates what the journal is about, what content to expect and who the audience is, even without reading its blurb.

Just to confirm, the blurb at www.fyhejournal.com says the journal “focuses on research and practice about enhancing the experience of commencing students” and the journal’s audiences are “academic and professional staff involved in first year programs as well as senior managers with responsibility for first year policies and strategies”.

It is a good reminder to know your audience and write for them, which includes:

  • getting the title right
  • getting the content right
  • getting the structure right
  • getting the language right.

For more, see my blogs Write for your reader and audience and Are your headings helpful?

But wait. In August 2015, the journal was renamed to Student Success: A journal exploring the experiences of students in tertiary education to broaden the focus from First Year to a wider view of student engagement and success in tertiary education.

What do you think of the name change?