Monthly Archives: September 2018

High impact headings

Headings are so important in guiding readers, I’ve already written about Are your headings helpful? and Make your email headings clear and informative. Here’s more on two approaches for high impact headings.

1. Use alluring alliteration

Alliteration is the repetition of the same or similar sound in a series of words, usually at the beginning but sometimes within the words. Alliteration usually refers to a consonant sound (known as consonance), while assonance is the repetition of a vowel sound. Alliteration captures readers’ attention without them even realising. It is memorable and flows.

If a simple word change retains or enhances meaning, try alliteration in headings. But don’t overdo it and don’t distort the intended meaning just to achieve alliteration. Keep it for more informal or casual writing.

2. Use questions or answers

Headings can be phrased as questions or provide answers. Questions like who, what, why, where and how provide a good structure if it suits the topic. These work well for shorter documents like explanatory brochures or factsheets.

For longer document, headings worded as answers or statements can save time for readers, and the table of contents becomes a good summary of the document. Avoid generic headings which do not have high impact.

See more on high impact headings with a table of contents:

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