How do you recognise a spam or fraudulent email from a bank or telecoms provider in your inbox?
Often there are a few little things that are not quite right. The use of the corporate image may be slightly wrong such as use of the logo, corporate colours or the font for the text. There may be slightly odd wording or minor errors in the text or email footer. These are all clues to look more closely at the email.
The ability to recognise spam or fraudulent email highlights the importance of editing in setting a professional image.
People don’t notice when it’s right, but they notice when you get it wrong.
